# Blog — Andrei David

Long-form guides on local search, paid acquisition and conversion, written while running the campaigns they describe. The older pieces are kept as first published.

Written by Andrei David, founder of [ADACITY](https://adacity.ro).

- [Google My Business: the definitive guide](https://andreidavid.net/google-my-business/) (2018) — A full walkthrough of claiming, optimising and ranking a Google My Business listing.
- [Local SEO: the complete guide](https://andreidavid.net/local-seo-guide/) (2018) — How local ranking actually works, and the order to fix things in.
- [Eight ways to improve conversion rates from PPC](https://andreidavid.net/improve-conversion-rates-ppc/) (2018) — Where paid traffic leaks, and the changes that recover it.
- [The first seven steps in optimising online stores](https://andreidavid.net/7-steps-optimizing-online-stores/) (2018) — A running order for ecommerce conversion work.
- [Seven things that lift landing page conversions](https://andreidavid.net/7-things-boost-landing-page-conversions/) (2018) — The changes that move the number on a landing page.

Canonical: https://andreidavid.net/blog/