# Andrei David

> Positioning and narrative at one end. Software and AI at the other. I've stopped writing briefs for things I can ship myself.

## About

Andrei David is a marketer and founder based in Bucharest, Romania. He founded
[ADACITY](https://adacity.ro), a marketing and technology agency for real estate, in 2017, and
[REDATA](https://redata.ro), a Romanian real estate data portal, in 2025. Before that he was Head of
Marketing at CoinCheckup, a campaign manager for IBM across Central and Eastern Europe, and a
marketing specialist at Alpha Bank.

He works at both ends of the problem: positioning, narrative and go-to-market on one side, and the
software, data and AI that carry them on the other. Client work is delivered through ADACITY; the
projects listed here are his own.

## Work

- **[ADACITY](https://adacity.ro)** — Founder, since 2017
  - Client work lives at [adacity.ro](https://adacity.ro)
- **[CoinCheckup](https://coincheckup.com)** — Head of Marketing, 2016-17
- **IBM** — Campaign manager, CEE, 2016-17
- **Alpha Bank** — Marketing specialist, 2015

## Projects

Things he built himself, outside client work.

- **[HANDOFF](https://handoffatc.com)** (2026, live) — Browser air traffic control game
- **[REDATA](https://redata.ro)** (2025, live) — Romanian real estate data portal
- **Theatrum** (2020-23, sunset) — Every theatre show in one place, with ticket alerts
- **[Grivița 53](https://www.grivita53.ro)** (2017, live) — Supporting an independent cultural initiative

## Consulting

A few engagements a year. Execution at agency scale is [ADACITY](https://adacity.ro)'s.

- **Finding the opening** — Where a market has stopped looking, and whether there is a business in it.
- **Positioning** — A category you own and a line your buyers repeat.
- **Go to market** — Offer, pricing, channel mix and the first ninety days.
- **Marketing and AI** — Where technology actually changes the funnel, and where it does not.

## Press

- [Cum să îți promovezi online proiectele imobiliare](https://www.wall-street.ro/articol/Real-Estate/266539/cum-sa-iti-promovezi-online-proiectele-imobiliare.html) — Wall-Street, 2021
- [Interesul pentru case aproape s-a dublat în pandemie față de cel pentru apartamente](https://republica.ro/interesul-pentru-case-aproape-s-a-dublat-in-pandemie-fata-de-cel-pentru-apartamente-ce-urmeaza-pe-piata) — Republica, 2020, byline
- [S-a lansat prima platformă care vine în ajutorul teatrelor din România](https://www.revistabiz.ro/s-a-lansat-prima-platforma-care-vine-in-ajutorul-teatrelor-din-romania/) — Revista Biz, 2020
- [Business-uri inovative, finaliste Changeneers](https://startupcafe.ro/finala-changeneers-zen-parking-im-fine-theatrum-htm-13647) — StartupCafe, 2020
- [Unde mergem la teatru](https://www.iqads.ro/articol/51794/unde-mergem-la-teatru) — IQads, 2020

## Elsewhere

- Email: <andrei@adacity.ro>
- LinkedIn: https://www.linkedin.com/in/andreidavid
- ADACITY (agency): https://adacity.ro
- REDATA (data portal): https://redata.ro

Canonical: https://andreidavid.net/