Andrei David.

Marketing and technology

Positioning and narrative at one end. Software and AI at the other. I've stopped writing briefs for things I can ship myself.

Based in Bucharest, Romania

Currently building ADACITY and REDATA. Before that, CoinCheckup, IBM and Alpha Bank.

Work

A few engagements a year, the ones I find interesting. Execution at agency scale is ADACITY's.

01Finding the openingWhere a market has stopped looking, and whether there is a business in it.
02PositioningA category you own and a line your buyers repeat.
03Go to marketOffer, pricing, channel mix and the first ninety days.
04Marketing and AIWhere technology actually changes the funnel, and where it does not.

Tell me what is stuck and I will tell you whether I am the right person for it. I read everything myself.